Safe Shepherd vs Removaly 2021: Best Data Removal Service?

For Kyle and I at Removaly, we consider it extremely important to provide a strong collection of information for people looking to keep their data off of people search websites. As a result of this, we like to provide users with comparison guides, putting Removaly head to head with competing data removal companies.

The comparison we will be making here today is Removaly vs Safe Shepherd, an older data removal service based in the United States. Below, we are going to dig into several comparisons between Safe Shepherd and Removaly, in the hopes of helping you to make the best decision for your unique set of needs.

safe shepherd logo

In this comparison guide, we are going to discuss and contrast Safe Shepherd company information, the number of sites removed, customer service, pricing, frequency of scanning, and some pros and cons of Safe Shepherd vs Removaly.


What We Know About Safe Shepherd

Safe Shepherd is a US-based data privacy service. They were one of the first on the scene, started in 2012 under the leadership of Rob Leshner. Per their website: “Safe Shepherd constantly scans the internet and private databases, looking for your personal information. When we find a company publicizing or selling your personal information, we submit an opt-out request on your behalf, which deletes your record.” It’s important to note that this only applies to paid subscription accounts.

As of late, Safe Shepherd appears to have dropped off the face of the map. We are unsure as to what happened to their website, but as of November 2021, they are no longer ranking for any search terms, and only four pages of their website are indexed in search engines.

Fast Facts on Safe Shepherd vs Removaly

Safe ShepherdRemovaly
Websites Covered50 Sites48 Sites
Frequency of ScanningUnknownFull Daily Scans
Annual Cost (1 Person)$99.99$119.40
Annual Cost (2 People)$199.98$155.40 (35% off)
Annual Cost (4 People)$399.97$179.40 (75% off)
Multiple Name/Address CombosOnly TwoUNLIMITED
LocationUnited StatesUnited States
Outside InvestorsUnknownNo, Self-Funded
Donates Portion of ProceedsNoYes

Sites Removed: Safe Shepherd vs Removaly

We were unable to determine exactly how many sites Safe Shepherd removes customer information from. Oddly, they are one of the only data removal services that don’t make clear which sites they remove user information from. However, a comparison guide on a competitor website notes that Safe Shepherd removes from “50 to unlimited” websites. They do not disclose the sites covered in their paid plans. Finally, Safe Shepherd also only serves two addresses, phone numbers, and email addresses for each user.

In comparison, Removaly currently removes users’ personally identifiable information (or PII) from 48 people search websites and data brokers. Included in our list is such sites as Intelius, CheckPeople, MyLife, CheckThem, Radaris, and many more. We offer a comprehensive list of what sites we remove from here, as well as explanations as to what they are and what they do.

We were confused as to the lack of concrete information as to the number of websites Safe Shepherd removes information from, as it was not available on their website. To compare, Removaly remains transparent about what we remove from and why. We offer daily scans and removals from 48 sites, plain and simple.

Pricing Strategy: Removaly vs Safe Shepherd

Safe Shepherd doesn’t seem to want to provide pricing-related information publicly and instead waits until a user has signed up for a free account. However, a competitor comparison guide notes that Safe Shepherd costs $13.95 per month or $99.95 for an annual plan. This cost is reflected with additional people, so there are no discounts for couples or families.

In comparison, Removaly offers three levels of pricing. Our individual plan is $9.95 per month (billed annually at $119.40). The couple plan covers two people and is $12.95 (billed annually at $155.40). Our family plan covers three to six people in the same family and is $14.95 per month (billed annually at $179.40).

With less expensive individual plans, a competitive number of sites covered, and significant discounts for couples and households, we firmly believe that Removaly offers a more superior data removal offering for the cost. Our transparency in pricing, combined with several complaints about rebills from Safe Shepherd on the Better Business Bureau, leads us to believe that we also offer a more trustworthy and less profit-focused service.

Concerned about how much information about you is freely available online? Get your data automatically removed from dozens of people search websites and data brokers, and avoid hate raids, for less than the cost of a Netflix subscription with Removaly.

Scan Frequency: Removaly vs Safe Shepherd

There is zero information publicly available online about the scan frequency of Safe Shepherd. However, it is safe to assume that, if they had scan frequencies shorter than the standard monthly or quarterly, they would have mentioned this on their website. With this, it’s safe to assume that Safe Shepherd scans either monthly or quarterly.

In comparison, Removaly is currently the only data removal service globally that scans every single day. We know that sometimes personal info pops back up under name variations or different addresses. We also know that there is no time to waste when this information reappears. This is why our daily scans are the most robust in the industry.

Overall, with daily scanning, Removaly is the closest data removal service on the market today to a permanent removal. We believe that it is important to constantly monitor for intrusions of personal information for our customers. Daily scanning is one of the hallmarks of Removaly’s data removal services, and we believe it makes it a superior offering to competitors such as Safe Shepherd.

The home page of Safe Shepherd as of November 2021.

Public Image and Activity: Removaly vs Safe Shepherd

Simply put: Safe Shepherd has disappeared. Speculation from a Reddit user states: “I get the impression their entire team – which struck me as a company of about 10 or so employees – pretty much disbanded sometime in 2017 leaving only one or two people left trying to manage their company.” While we have no confirmation of this, their Twitter and Facebook suddenly stopped posting in mid-2017, and on LinkedIn, there are only two people listed as being associated with the company. They have online resources, but they are severely outdated and have no active blog.

To compare, the two-man team at Removaly strives to be up to date in the data removal industry, consistently present in discussions, and always available for questions, comments, and concerns. We maintain an active blog with articles relevant to the data privacy space and also strive to maintain an active presence on social media.

Awards, Recognition, and Philanthropy: Removaly vs Safe Shepherd

Even though they have been on the data removal scene for close to a decade, we were unable to locate any kind of awards, recognition, or philanthropy associated with Safe Shepherd. There is absolutely no news about the company in several years as well. For all intents and purposes, Safe Shepherd is no longer an active enterprise.

In comparison, while Removaly is still a relatively new business (launched in June 2021), we have already blasted onto the data removal scene. As a bootstrapped two-man team, we achieved #1 Product of the Day on ProductHunt, beating out billion-dollar, VC-invested projects and startups. Additionally, we are currently in competition for Startup of the Year for 2021 on Hackernoon for Blacksburg, Virginia.

Removaly as August 6, 2021’s ProductHunt Product of the Day

We have also pledged to donate a portion of our profits to relevant entities in the digital privacy space. For example, Removaly is a Leader Level contributor to the Electronic Frontier Foundation. Additionally, we are strong advocates for Hate Raid Response, assisting streamers in mitigating the damage caused by hate raids.

Ease Of Cancellation and Refunds: Removaly vs Safe Shepherd

In their terms of service, Safe Shepherd states: “To cancel your subscription, log into your account, navigate to your Identity Vault, and click on the Membership button. Click the “Downgrade” button at the bottom of the page. To delete your account, log into your account, navigate to your Identity Vault, and click the “Delete Account” button at the bottom of the page.” However, there are extensive complaints about unwanted rebills from Safe Shepherd plastered over the BBB website.

If you are a free member who simply signed up for a Removaly scan, we make it quick and simple to completely delete your account with a single button click from the dashboard. If you are a paid Removaly subscriber and unhappy with the service levels received, sending us an email will allow us to both cancel your account and provide you with a refund. Removaly offers a 30-day money-back guarantee for all paid plans.

We at Removaly consider it incredibly important that cancellation and refund options exist and are clearly and easily accessible for all users. We refuse to hide our policies and consider it strong customer service to ensure that our opt out service also has an opt out option available.

Concerned about how much information about you is freely available online? Get your data automatically removed from dozens of people search websites and data brokers, and avoid hate raids, for less than the cost of a Netflix subscription with Removaly.


Overall, all data removal services online exist for the common good of the consumer, and getting their private information off the Internet. Despite this, there are advantages and potential disadvantages to all data removal services. As a result, it’s crucial to get a bird’s eye view of how these data removal services work and how they differ from one another.

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