Optery vs Removaly 2022: Best Data Removal Service?

Here at Removaly, we consider it extremely important to provide a vast expanse of information for those wanting to remove their personally identifiable information (PII) from the Internet. Because of this, we like providing comparison guides, which contrast Removaly to alternative data removal services in the space.

This comparison is going to pit Removaly against Optery, a very new-to-the-scene data removal service. Below, we are going to dive into multiple comparisons between Optery and Removaly, in the hopes of helping you to make the best decision for your unique set of needs.

optery logo

In this comparison guide, we are going to discuss and contrast Optery company information, number of sites removed, customer service, pricing, frequency of scanning, and some pros and cons of Optery vs Removaly.


What We Know About Optery

Optery is a data removal service started in 2020 by American Lawrence Gentilello, Israeli-American Chen Atlas, and Israeli Dekel Barzilay.

A highly-qualified trio, the three founders of Optery have strong backgrounds in data science, startup management, research and development, and venture capital. With Atlas and Gentilello being past alumnis of YCombinator, they have pushed Optery through the initial fundraising process, including Amazon Product Strategy Lead Joseph Luchs. As a result, they have been on a hiring spree for staff in late 2021 in both San Francisco and Tel Aviv, Israel, according to their website.

Fast Facts on REMOVALY vs Optery

OpteryRemovaly
Websites Covered80-150+ Sites48 Sites
Frequency of ScanningUnknownFull Daily Scans
Annual Cost (1 Person)$99 – $249$119.40
Annual Cost (2 People)$198 – $598$155.40 (35% off)
Annual Cost (4 People)$396 – $996$179.40 (75% off)
Multiple Name/Address CombosNoUNLIMITED
LocationIsrael and the USUnited States
Outside InvestorsYesNo, Self-Funded
Donates Portion of ProceedsUnknownYes

Sites Removed: Optery vs Removaly

Right now, as of late 2021, the number of sites that Optery removes users’ private information from varies based on the package chosen. For those on the Free Basic package, they don’t process removals at all. For Core services, they remove from over 80 sites. For Extended, they note 100+ removals, and for Ultimate, 150+ removals.

In comparison, Removaly currently removes users’ personally identifiable information (or PII) from the 48 most common people search websites and data brokers. All users receive access to removal from all sites with Removaly, there is no tiering involved.

Included in our list is such sites as Intelius, CheckPeople, MyLife, CheckThem, Radaris, and many more. We offer a comprehensive list of what sites we remove from here, as well as explanations as to what they are and what they do.

While Optery covers more sites than Removaly (currently), Removaly’s number of sites covered is growing rapidly. Also, we are confident that our current list of sites we remove from covers the vast majority of searchable people search websites.

Pricing Strategy: Removaly vs Optery

Optery does not appear to offer discounts for multiple people. They have three levels of pricing: Core, Extended, and Ultimate, which is based on how many sites you want them to remove from. The more sites, the more you pay. Core is $9.99 per month, Extended is $14.99 per month, and Ultimate is $24.99 per month. Paying yearly provides a discount. Annually, Core is $99, Extended is $149, and Ultimate is $249.

In comparison, Removaly offers three levels of pricing, not to upsell you services, but to accommodate the size of your family. Our individual plan is $9.95 per month (billed annually at $119.40). The couple plan covers two people and is $12.95 (billed annually at $155.40). This gives more flexibility to those who only need a two-person plan, or want to go in with a friend to get a Removaly membership. Our family plan covers three to six people in the same family and is $14.95 per month (billed annually at $179.40).

Overall, while it is impressive that Optery offers a monthly plan, their prices are generally higher than comparative Removaly options for similar service levels. Additionally, it is disappointing that Optery does not offer discounted services for couples and families. Removaly considers it crucial that families as a whole are properly covered, and believes that families should not face compounding costs to mitigate personal information being made public.

Concerned about how much information about you is freely available online? Get your data automatically removed from dozens of people search websites and data brokers, and avoid hate raids, for less than the cost of a Netflix subscription with Removaly.

Scan Frequency: Removaly vs Optery

There is no definitive information as to the scanning frequency of Optery’s services, or if they scan on a more frequent basis with the higher cost of service based on the levels offered. It is same to assume that they scan multiple times per year, but if that is a monthly or quarterly option is unclear and not noted in their extensive FAQs.

In comparison, Removaly is currently the only data removal service globally that scans every single day. We know that sometimes personal info pops back up under name variations or different addresses. We also know that there is no time to waste when this information reappears. This is why our daily scans are the most robust in the industry.

Removaly’s initial scan completes in about five minutes, and a manual check is performed by a co-founder to ensure that no stone is left unturned. This offers the benefits of both automated and manual scanning, which is a touch not found in other competitors that we know of.

Overall, with daily scanning, Removaly is the closest data removal service on the market today to a permanent removal. We believe that it is important to constantly monitor for intrusions of personal information for our customers. Daily scanning is one of the hallmarks of Removaly’s data removal services, and we believe it makes it a superior offering to competitors such as Optery.

Optery’s home page

Public Image and Activity: Removaly vs Optery

While they have relatively active personal profiles on LinkedIn and other locations, Optery has next to no social media activity outside occasional posts to their corporate LinkedIn profile. With a blank Facebook page and an unused Twitter, we are surprised that they aren’t more active in the space. The Optery website has a blog, but only has two posts, made on the same day, and one of them was just introducing the service.

To compare, the two-man team at Removaly strives to be up to date in the data removal industry, consistently present in discussions, and always available for questions, comments, and concerns. We maintain an active blog with articles relevant to the data privacy space and also strive to maintain an active presence on social media.

Awards, Recognition, and Philanthropy: Removaly vs Optery

We have not been able to locate any information on awards and recognition received by Optery. However, this is understandable, as they still appear to be in a period of growth and development for their business. Additionally, as they have received VC funding, the allocation of financial resources may be looked upon with a focus on repaying investors compared to giving back to the communities and organizations that protect privacy around the globe.

In comparison, while Removaly is still a relatively new business (launched in June 2021), we have already blasted onto the data removal scene. As a bootstrapped two-man team, we achieved #1 Product of the Day on ProductHunt, beating out billion-dollar, VC-invested projects and startups. Additionally, we are currently in competition for Startup of the Year for 2021 on Hackernoon for Blacksburg, Virginia.

Removaly as August 6, 2021’s ProductHunt Product of the Day

We have also pledged to donate a portion of our profits to relevant entities in the digital privacy space. For example, Removaly donates a portion of profits to the Electronic Frontier Foundation. Additionally, we are strong advocates for Hate Raid Response, assisting streamers in mitigating the damage caused by hate raids.

Ease Of Cancellation and Refunds: Removaly vs Optery

Optery is one of the only other data removal services we have found in the space that also offers users a 30-day money-back guarantee. It’s important to “put your money where your mouth is”, and we applaud Optery for offering this option to their users. They also offer users the ability to delete their account at any point (a service Removaly offers as well). Regarding cancellations, they state “You can cancel a paid plan at any time. After your paid plan is canceled, your plan downgrades to the Free Basic tier and all opt out progress stops.”

If you are a free member who simply signed up for a Removaly scan, we make it quick and simple to completely delete your account with a single button click from the dashboard. If you are a paid Removaly subscriber and would like to cancel, you can cancel your account directly from your user dashboard. Removaly offers a 30-day money-back guarantee for all paid plans so if you’re not satisfied at any time within that timeframe, let us know and we’d be happy to provide a full refund.

We at Removaly consider it incredibly important that cancellation and refund options exist and are clearly and easily accessible for all users. We refuse to hide our policies and consider it strong customer service to ensure that our opt out service also has a clear and simple opt out option available.

Concerned about how much information about you is freely available online? Get your data automatically removed from dozens of people search websites and data brokers, and avoid hate raids, for less than the cost of a Netflix subscription with Removaly.


Overall, all data removal services online exist for the common good of the consumer, and getting their private information off the Internet. Despite this, there are advantages and potential disadvantages to all data removal services. As a result, it’s crucial to get a bird’s eye view of how these data removal services work and how they differ from one another.

Leave a Comment